SolCold's technology plays a pivotal role in driving the transition towards a future where conventional air conditioning is replaced by more advanced and sustainable technologies.The company's passive cooling coatings are designed to reach sub-ambient temperatures, offering the most robust cooling effect compared to similar solutions in the market. Applying SolCold's cooling coatings to the roofs of buildings, transportation vehicles, can play a crucial role in mitigating the urban heat island effect. An example being Tel Aviv municipality - a project of cooling their electronic boxes hung on poles in the city that can cool down any outdoor element without electricity.